Senior Content Producer
Dentsu Creative

2022 - Current

Communications Consultant
Kulturrådet - Swedish Arts Council

2020 - 2020

Content Producer
Nine Yards Brand Experience Agency

2015 - 2020

Content Manager
Occasion Corporate Events

2011 - 2014

Project & Communications Manager
Swedish Filminstitute

2007 - 2011

PR and Marketing Manager
Noble Entertainment

2007-2007

PR and Marketing Manager
Filmpool Nord

2006 - 2007

Communications Manager
Film på Gotland

2003 - 2005

Editor/Researcher
Jarowskij Television

2002-2003

Account Manager
Storåkers McCann

2001 - 2003

Dentsu Creative Sweden - formerly known as Isobar and MKTG, is a creative agency and global network. We transform brands and business through the power of modern creativity, which strive to deliver ideas that Create Culture, Shape Society, and Invent the Future. Ideas bold and big enough to live anywhere, and rich enough to connect personally with anyone, whether it be a consumer, customer, or employee.

I help my clients with creating creative concepts and engaging content, in digital channels and live events.

Game Changer Talks - a new concept we created to Stockholm Open to attract new partners. I invited innovative and game changing companies, organisations and thought leaders, within climate tech, social sustainability and AI, to inspire the b2b audience. Furthermore, I identified the topics to be discussed, wrote the moderator’s script and created marketing content. Among speakers were Jackie Kothbauer, Johan Eriksson, Rebecka Carlsson, and Sara Wimmercrantz.

PostNord Retail Day - twice a year, PostNord atttracts 2,500 e-com and retail professionals, to a three-hour-long digital live broadcast, where business trends, analytics and challenges are discussed. In 2022 I was responsible for setting a new strategy to develop the concept, format and tonality. To each event, I lead the program process and invites thought leaders from the business to workshop sessions, to develop theme and content. Additionally, I research and interview all participants, create dramaturgy, produce films, identify the most relevant topics and write the host’s script. I also provide PostNord’s communication department with content to their digital channels.

PostNord’s sponsorship of Idol - last year we identified Idol as the perfect match for PostNord, to strengthen their brand among end consumers, business partners and employees. We created the overall sponsorship concept, including all communication activities and assets: a TikTok campaign together with Lisa Ajax and paid influencers, b2c and b2b event activation on site, internal campaign with Daniel Lindström, Sweden’s first winner of Idol and former Posten employee (my idea! :)), content to digital channels etc etc. I was responsible for all content connected to Daniel Lindström: video content, podd cast, SoMe posts, internal live event and PR.

The Swedish Arts Council's crisis support communications - during the Covid-19 pandemic in fall 2020, I was contracted to manage both external and internal communication, connected to the authority’s crisis support.

I set the communications strategy and created content for the web, newsletters, press releases, social media posts and webinars. Additionally I developed a structure for internal communication on Teams and created content to FAQ:s and the intranet.

AniCura Togetherness - Made by You - the veterinary clinic chain AniCura wanted to build a stronger group brand and connect closer with its 4,000 employees at 200 acquired clinics in eight countries across Europe. We developed their employer branding strategy and createad the concept Togetherness - Made by You, based on their values, with the objective to create more engaged and committed employees.

We invited all clinics to a three-day-live-event in Stockholm, and every detail of this event was infused with the concept of building a company and a brand together. My task - and challenge - was to create engaging communication prior, under and after the event, knowing that digital maturity and usage was low (many lacked work computers and phones). A few examples:

• AniCura Stories - me and a film team visited clinics in several countries prior the event, to create involvement and find the most engaging employee stories

• AniCura’s Got Talent - we invited all singing talents to send in audition videos (and the rest to support their clinic’s talents) - out of 45 applications, the jury chose six, who received professional support from choreographers, vocal-coaches, stylists and dancers. The dinner show and entertainment were based on the talents’ performances, in the Ericsson Globe Arena. I created all content connected to the campaign: launch film, printed posters distributed to clinic’s lunch rooms, newsletters, campaign web, intranet posts. and video content from rehearsals, to use both at the event and in post-communication.

• Pre-parties - this campaign ended with 270 clinic-hosted pre-parties at their own hotel rooms, inviting colleagues from other clinics. The main communication channel was newsletters to clinic managers.

The use of the intranet platform rose with 50 % after the event, their Employee NPS rose from +14 to +57 and 96% responded they were proud of working in their clinic..

Other clients: Akademiska Hus, Axfood, CooperVision, EY, Hemköp, KOMM, Mentor, Myrorna, Region Stockholm, Stockholms Sjukhem, Tink, Telenor, Volkswagen Group

Gilla Jobbet - “arbetsmarknadsparternas” new joint initiative on the work environment, on behalf of Afa Försäkringar.
We were given the task of raising the status of work environment issues and increasing engagement at Swedish workplaces. We introduced the name Gilla Jobbet and created an interactive and friendly exhibition, with warm, playful design and a varied program: SR’s Spanarna live broadcast their popular radio show on site, there was improvisational theater and film screenings. About 3,000 visitors came to Älvsjömässan over two days. My responsibility was to create both the program content and to write copy for the web, newsletters and social channels, but not at least to create inspiring copy to the exhibition signs.

Other clients: Accenture, Brummer & Partners, Carlsberg, Cisco, Forex Bank, Klarna, Sandvik, Schibsted, Schneider Electrics, Skatteverket, Systembolaget, Svt, Synoptik, TDC

Biopublikens pris - the only award at Guldbaggegalan where the cinema audience nominates the winner.

For some years, I both project managed and created communication campaigns for several of The Swedish Filminstitute’s public and business events, among them Biopublikens pris. We built a campaign site where cinema lovers were invited to nominate their darlings, and take part in competitions to win tickets to the gala award. To market the award and get more public votes, I created digital campaigns, newsletters and Facebook posts. I was also responsible for media relations.

Promoting film releases - I conducted PR and marketing activities for our national film releases, such as organizing joint partnerships with print magazines and online communities, arranged press screenings and wrote press releases. I also created copy for dvd backsides, including the Swedish title of imported films - sometimes really bad ones…

Local, national and international film promotion - I created content to promote film releases for our website, transformed our printed newsletter to digital communication and increased our presence in local media. Arranged gala openings, film tours and represented our co-produced films at international festivals.

The Bergman Week - Communications Manager for regional events and festivals such as The Bergman Week.

AFCI Location Trade Show - Promoting Gotland as film location, nationally and internationally, at festivals and fairs, such as the AFCI Location Trade Show in Los Angeles, targeting the American film industry and managed to attract sci-fi cult producer Roger Corman to scout Gotland for an upcoming film production.

Fråga Olle Dokumentären - Editor and researacher at the reality tv show. My responsability was to find people with great stories to share in tv, to come up with subjects to cover and write scripts.

Account Manager with team lead - responsible for advertising campaign production for international McCann clients such as L’Oréal, Maybelline, Yoplait, Pfizer, Johnson & Johnson, Pioneer and UPS